About
🔥 PRIDE RIOT: LOUD. PROUD. UNAPOLOGETIC. 🔥
This isn’t just another Pride brand. This is a RIOT.
Pride Riot was built for the rebels, the fighters, and the unapologetic misfits—the ones who refuse to be silenced. The ones who know Pride isn’t just rainbows and parades—it’s resistance, it’s survival, it’s truth.
We exist for the queers who disrupt. The ones who challenge what’s expected. The ones who know throwing glitter can be an act of war when the world tells you to dim.
🔥 WHAT WE BELIEVE: 🔥
💥 PRIDE IS A PROTEST – We honor the roots: the riots, the resistance, the relentless fight for a future we deserve.
💥 QUEER IS POWER – No gatekeeping. No apologies. Queerness is radical, expansive, and unstoppable.
💥 FASHION IS ACTIVISM – Every design is a weapon. You’re not just wearing clothes—you’re wearing the fight.
💥 ART IS COMMUNITY – We work with queer artists to bring our vision to life and build the future with our community.
🌱 FIGHT THE SYSTEM, NOT THE PLANET 🌱
The corporate machine we’re fighting creates more than just empty platitudes—it creates endless waste. We refuse to be part of that problem. That’s why every single item is printed only when you order it.
This made-to-order approach means no overproduction and no warehouses full of unsold gear, radically reducing textile waste. Our gear is also printed using water-based, non-toxic inks that are biodegradable and free from the harmful chemicals that poison our environment. You can wear your rebellion knowing it’s not costing the earth.
🏳️🌈 PROUDLY LGBTQ+ OWNED & OPERATED
This isn’t merch. This is survival gear for the beautifully defiant.
Every product is crafted with purpose, rage, and riot energy—because this isn’t about trends. It’s about truth.
🔥 FROM THE FOUNDER 🔥
I didn’t start Pride Riot because I wanted to sell shirts. I started it because I was tired of shrinking. Tired of being told to tone it down, blend in, be palatable, be marketable, be quiet. And I knew I wasn’t the only one.
Pride Riot was born out of rebellion—and love. Rebellion against rainbow-washed capitalism that cashes in on Pride Month and goes silent the rest of the year. Rebellion against being told we’re “too much.” Too loud. Too queer. Too angry. Too soft. And love—for every person who’s ever felt like they had to earn their right to exist.
This brand is queer-owned. Neurodivergent-run. Fueled by stories, not trends. And built for the ones who never saw themselves in the aisles of Target in June.
I made Pride Riot for the misfits. The overthinkers. The outcasts. For the kids who didn’t fit the mold—and the adults who are still healing from it.
If you’ve ever been called “too much” or “not enough,” this brand is for you.
Because we’re not here to chase approval. We’re here to riot with pride.
– Jason Bryant, Founder
🚀 JOIN THE RIOT. LIVE LOUD. WEAR IT PROUD. 🚀
