Love is a Riot: The Anti-Valentine's Manifesto

Let’s be honest: Valentine’s Day has an image problem.

Somewhere along the way, Feb 14th became about expensive dinners, performative romance, and polite, quiet love. It became about buying a card that says exactly what a corporation thinks you should feel.

We’re bored of that.

At Pride Riot, we believe love isn’t quiet. It isn’t polite. And it definitely isn’t something you buy in a candy aisle.

Real love—the kind that keeps our community alive, the kind that fights for visibility, the kind that demands to be seen—is messy. It’s loud. It’s powerful.

Love is a Riot.

This year, we’re reclaiming the holiday. We’re trading the diapers for leather jackets. We’re trading the whispers for megaphones. Whether you’re celebrating a partner, your friends, or just your own damn self, do it loudly.

The Anti-Valentine’s Survival Guide

If you’re tired of the pink-and-red hearts, here is your official protocol for February 14th:

• Wear Your Armor: Put on the leather. Wear the boots. Wear the hoodie that makes you feel invincible.

• Buy Yourself the Flowers: Don’t wait for permission. If you want it, get it.

• Be the Noise: Love out loud. Support queer artists. Show up for your friends.

• Cupid is Punk AF: Check out our new drop. We gave the little guy a makeover because, frankly, he needed an edge.

This month, don't just "be mine." Be yours. Be loud. Be a riot.