💔 After Pride Month: Picking Ourselves Back Up

Pride Month is electric. It’s loud, colorful, and full of energy that keeps us moving forward. But if we’re being real — when July rolled around, we felt the crash.

The truth? After all the adrenaline, the late nights, the nonstop push to show up and be visible, we struggled. The store felt overwhelming. The ideas piled up. And instead of riding that momentum, we found ourselves stuck — tired, a little lost, and needing space to catch our breath.

That’s not failure. That’s human. That’s queer. That’s life when you’re building something from the ground up with heart and chaos mixed together.

It took some time, but we’re standing again. We’re finding our footing. We’ve been cleaning house, updating the shop, and re-centering on what matters most: building a brand that isn’t just merch — it’s movement.

💡 What’s next? The Bleeding Hearts Collection is back front-and-center, dripping with rebellion and pride. And just around the corner, we’ve got a Halloween Riot brewing — a collection that leans into queer horror, punk energy, and everything messy-beautiful about choosing to be yourself when the world tells you not to.

To everyone who’s been here with us — thank you. For your patience. For your love. For reminding us that we don’t have to do this perfectly, we just have to keep doing it together.

We’re not just making clothes. We’re building a riot. And sometimes, even a riot needs to pause, breathe, and come back swinging.